Pristine Home Care

Privacy Policy

Effective date: October 23, 2026  ·  Last updated: October 23, 2026

Pristine Home Care Inc. ("Pristine Home Care," "we," "us," or "our") is a state-licensed, non-medical home care agency serving families in Charlotte and surrounding North Carolina communities. We respect your privacy and are committed to protecting the personal information you share with us.

This Privacy Policy explains how we collect, use, share, and protect information when you visit www.pristinecarenc.com (the "Website"), contact us, apply for a job, or communicate with us by phone, email, or text message.

1. Information we collect

Information you give us

We collect information you choose to provide when you contact us, request information about care, make a referral, or apply for a position. This may include:

• Contact details such as your name, phone number, email address, and mailing address.
• Care inquiry details such as the type of care you are looking for, the location where care is needed, scheduling needs, and how you plan to pay for care (for example, private pay, Medicaid, long-term care insurance, or a managed care plan).
• Information about a loved one that you share when inquiring on their behalf. Please share only what is needed for an initial conversation; we will gather care details directly and securely during intake.
• Employment application information such as work history, certifications, references, availability, and driver's license details. Our online job application is hosted by our scheduling and workforce platform (see Section 6).
• Messages and correspondence you send us through the Website, email, phone, text message, or social media.

Information collected automatically

When you visit the Website, certain information is collected automatically by our website platform and analytics tools, including your IP address, browser type, device type, pages viewed, time spent on pages, the website that referred you, and general location (city or region) derived from your IP address.

2. How we use information

We use the information we collect to:

• Respond to your questions and requests for information about our services;
• Schedule consultations and in-home assessments;
• Help you understand payment and coverage options, including Medicaid eligibility;
• Review employment applications, conduct required screenings, and communicate with applicants;
• Send appointment reminders, scheduling updates, and other service-related messages;
• Operate, maintain, secure, and improve the Website;
• Understand how visitors use the Website so we can improve our content and outreach; and
• Comply with legal, licensing, and regulatory obligations.

We do not sell your personal information, and we do not share it with third parties for their own marketing purposes.

3. How we share information

We share personal information only as described below:

• Service providers that help us operate our business, such as website hosting, email, scheduling, applicant tracking, background screening, and analytics providers. They may use information only to perform services for us.
• Payers and coverage programs, such as NC Medicaid or a managed care plan, when needed to verify eligibility or coordinate services you have requested, with your authorization where required.
• Background check and verification providers, for job applicants, as required by North Carolina law and with your authorization.
• Legal and regulatory reasons, when required by law, subpoena, or a licensing or oversight agency, or when necessary to protect the safety of a client, employee, or the public.
• Business transfers, if Pristine Home Care is involved in a merger, sale, or transfer of assets, subject to this policy and applicable law.
• With your consent, for any other purpose disclosed to you at the time.

4. Text messaging

If you provide a mobile number and agree to receive text messages from us, we may send messages related to inquiries, scheduling, appointment reminders, shift coverage, and service updates. Message frequency varies. Message and data rates may apply.

• Reply STOP at any time to stop receiving text messages. Reply HELP for help.
• Consent to receive text messages is not a condition of receiving services or employment.

5. Cookies & analytics

The Website uses cookies and similar technologies, which are small files stored on your device. They help the Website function, remember your preferences, and help us understand how visitors use the Website. We use:

• Necessary cookies set by our website platform (Squarespace) to deliver pages, keep the site secure, and support forms.
• Analytics cookies, including those managed through Google Tag Manager and Google Analytics, to measure traffic and Website performance. Google's use of this data is governed by the Google Privacy Policy. You can opt out of Google Analytics with the Google Analytics Opt-out Browser Add-on.

Most browsers let you block or delete cookies through their settings. Blocking cookies may affect how parts of the Website work. The Website does not currently respond to "Do Not Track" browser signals.

6. Third-party services & links

Some features of the Website are provided by third parties, each of which has its own privacy policy:

• Squarespace hosts the Website and processes contact form submissions. See the Squarespace Privacy Policy.
• Caresmartz360 hosts our online caregiver job application. Information you submit there is collected by Caresmartz360 on our behalf.
• Google provides analytics and tag management services.
• Facebook and Instagram: we link to our social media pages. Your interactions on those platforms are governed by Meta's privacy policies.

We are not responsible for the privacy practices of websites we link to. We encourage you to review their policies.

7. How we protect information

We use reasonable administrative, technical, and physical safeguards to protect personal information, including limiting access to staff who need it to do their jobs and using reputable, secure service providers. No method of transmission over the internet or electronic storage is completely secure, so we cannot guarantee absolute security.

Please do not send detailed medical information, Social Security numbers, or Medicaid ID numbers through our website contact form or by regular email. Call us at 704-919-0404 and we will arrange a secure way to collect that information.

8. How long we keep information

We keep personal information only as long as needed for the purposes described in this policy, or as long as required by law. Client and personnel records are retained according to North Carolina licensing and Medicaid record-keeping requirements. General inquiries that do not lead to services or employment are deleted or de-identified when no longer needed.

9. Your choices

You may contact us at any time to:

• Ask what personal information we hold about you;
• Request that we correct or update your information;
• Request that we delete information we are not required to keep by law; or
• Opt out of marketing emails (using the unsubscribe link in any email) or text messages (by replying STOP).

Clients have additional rights regarding their health information, which are described in our Notice of Privacy Practices.

10. Children's privacy

The Website is intended for adults. We do not knowingly collect personal information online from children under 13. If you believe a child has provided us with personal information, please contact us and we will delete it.

11. Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will post the updated version on this page and change the "Last updated" date above. We encourage you to review this page periodically.

12. Contact us

If you have questions about this Privacy Policy or how we handle your information, please contact us: